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Online Press Conferences Are Credibility Tests (By Malika Bouayad)
Among the organisations APO Group consults with, the most effective OPCs are marked by a shift away from traditional rehearsals and towards design drills
By Malika Bouayad, Group Account Director, Public Relations & Strategic Communications, APO Group (https://APO-opa.com) Online press conferences – or OPCs — have become routine across Africa. Governments, multinationals, DFIs, and listed companies use them to deliver speed, access and reach across markets. What has changed is not their prevalence but their…