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APO Group
Source: APO Group |

APO Group Takes Gold at 2026 SABRE Awards – Second Consecutive Win Across Different Clients and Sectors

Recognition spans technology, global sport, and culture, reflecting APO Group's cross-sector communications performance across Africa

APO Group (www.APO-opa.com), the pan-African communications consultancy integrating advisory, execution, and proprietary news distribution, has won gold in the Northern Africa category at the 2026 Africa SABRE Awards for its campaign, GITEX Africa Morocco 2025: A Media-Fuelled Journey for Tech Excellence. Delivered for GITEX Africa, the campaign generated more than…

APO Group
Source: APO Group |

APO Group Wins Double at 2025 Global Brand Awards

Recognised for Leadership in PR, Strategic Communications and Influential Storytelling

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has been recognised at the 2025 Global Brand Awards (https://apo-opa.co/4rPq9BP) for delivering communications at a continental scale - ensuring impact, trust, and consistency across multiple markets and institutions. APO Group received two honours: Excellence in PR &…

APO Group

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    • Rania El Rafie Vice President of Public Relations Strategic Communications APO Group
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Source: APO Group |

APO Group’s Rania El Rafie Appointed Chair of Public Sector & Thought Leadership Awards Judging Committee for the Middle East & North Africa Stevie® Awards

The appointment reflects APO Group’s leadership in shaping communications excellence across Africa and the Middle East

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has announced the appointment of Rania El Rafie, Vice President of  Public Relations & Strategic Communications, as Chair of the Public Sector & Thought Leadership Awards Judging Committee for the Middle East & North Africa Stevie® Awards.…

APO Group

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    • João Marques, Executive Director, Strategic Advisory, APO Group
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Source: APO Group |

APO Group Strengthens Advisory Leadership with the Promotion of João Marques to Executive Director, Strategic Advisory

Seasoned strategist to expand APO Group’s high-level advisory offering and enhance C-suite support across Africa and global markets

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, is pleased to announce the promotion of João Marques to Executive Director, Strategic Advisory. The appointment, effective 1 December 2025, reflects APO Group’s commitment to strengthening its strategic advisory capabilities for clients across Africa and around…

APO Group
Source: APO Group |

Online Press Conferences Are Credibility Tests (By Malika Bouayad)

Among the organisations APO Group consults with, the most effective OPCs are marked by a shift away from traditional rehearsals and towards design drills

By Malika Bouayad, Group Account Director, Public Relations & Strategic Communications, APO Group (https://APO-opa.com) Online press conferences – or OPCs — have become routine across Africa. Governments, multinationals, DFIs, and listed companies use them to deliver speed, access and reach across markets. What has changed is not their prevalence but their…

APO Group

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    • APO Group and PRO ALLY Partner to Showcase Africa’s Energy and Sustainability Expertise
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Source: APO Group |

APO Group and PRO ALLY Partner to Showcase Africa’s Energy and Sustainability Expertise

A pan-African content partnership advancing inclusive energy and ESG narratives

APO Group (www.APO-opa.com), the leading multi-award-winning, pan-African communications consultancy and press release distribution service, has announced a strategic content partnership with Nigeria-based sustainability communications consultancy, PRO ALLY (https://apo-opa.co/45CWNOE). PRO ALLY specialises in ESG compliance assessment and implementation, brand sustainability communication, stakeholder engagement, and ESG capacity development. Through this partnership, APO Group…

APO Group

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    • APO Group Announces Promotion of Malika Bouayad to Group Account Director (1)
    • APO Group Announces Promotion of Malika Bouayad to Group Account Director (2)
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Source: APO Group |

APO Group Announces Promotion of Malika Bouayad to Group Account Director

Appointment aims to further strengthen APO Group’s delivery of high-impact PR and strategic communications programmes across Africa

APO Group (www.APO-opa.com), the leading multi-award-winning pan-African communications consultancy and press release distribution service, is pleased to announce the promotion of Malika Bouayad to Group Account Director, in the company’s Public Relations & Strategic Communications division. This appointment, effective 1 December 2025, reflects APO Group’s commitment to developing strong African…

APO Group

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    • Nicolas Pompigne-Mognard — Founder & Chairman, APO Group
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Source: APO Group |

Africa Women Innovation and Entrepreneurship Forum (AWIEF) Appoints APO Group Founder and Chairman Nicolas Pompigne-Mognard to its Advisory Board

A Franco-Gabonese entrepreneur named among the 100 Most Influential Africans in 2023 and 2024, Nicolas Pompigne-Mognard serves on numerous prominent advisory boards and international committees

APO Group (https://APO-opa.com), the leading, multi-award-winning, pan-African communications consultancy and press release distribution service, is proud to announce that its Founder and Chairman, Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), has been appointed as a member of the Advisory Board of the Africa Women Innovation and Entrepreneurship Forum (AWIEF). AWIEF (www.AWIEForum.org) is a pan-African…

APO Group

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    • APO Group appoints Libby Allen as Vice President: Brand & Creative (1)
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Source: APO Group |

APO Group Appoints Libby Allen as Vice President: Brand & Creative

Strategic appointment elevates the Brand & Creative function to executive level

APO Group (https://APO-OPA.com), the leading pan-African communications consultancy and press release distribution service, has appointed Libby Allen as Vice President: Brand & Creative. The newly created role forms part of APO Group’s Senior Leadership Team and reflects a strategic investment in strengthening brand and creative capability as the business enters…

APO Group

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    • When no one is authorised to decide, By Sanchia Temkin, Associate Director: Content, APO Group
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Source: APO Group |

How Decision-making Authority Collapses Under Pressure (By Sanchia Temkin)

In 2026, organisations are judged less by what they promise than by how decisively they act when information is incomplete and scrutiny is real-time

By Sanchia Temkin, Associate Director: Content, APO Group  (www.APO-opa.com). Most organisational failures do not begin with poor judgement or the wrong message. They begin earlier – at the moment a decision is required, and no one is clearly authorised to make it. This dynamic rarely appears in calm conditions. It…